Every listing had to answer one question before anything else: is this in Bolgatanga today, or is it not?
The first decision was to hold stock. It is the expensive one. Dropshipping would have let the storefront launch with a hundred listings and no capital, but the failure mode is that a customer in Bolgatanga pays and then waits on someone I do not control. That is the exact experience the shop exists to replace, so the catalogue is small and most of it is in a room I can walk to.
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